Think · BUILDING NOTE

Think

BUILDING NOTE

August 7, 2026

Every product I've built started as a sentence that annoyed me. Usually: that's just how it works.

Usually the sentence is some version of that is just how it works. The photos take a week. The founder cannot know. The invite is buried in the group chat. Those sentences sound like facts, but they are mostly habits with seniority.

Frustration turns out to be a research method. When a sentence annoys you enough times, you have found the door. Then you build the other side of it.